Dynamic marketing opportunity for local businesses
To foster economic development, the City of Mission Viejo launched a dynamic marketing opportunity for local businesses to be a part of community special events and programs in 2020. These popular programs provide many businesses vast exposure and face-to-face time with Mission Viejo residents and folks throughout the region.
By participating in these programs, local businesses will be branded through various marketing outlets including printed publications, cable TV, social media and during the events. The events attract from hundreds to up to 20,000 people, while exposure through the Mission Viejo Life brochure reaches 30,000 people, and viewership of the City’s own MVTV programming is about 60,000 per season.